What's Mocha Girl Beauty
Everyday, the brown woman is reminded that she isn’t the standard of beauty. If you were to look at fashion magazines, beauty campaigns and makeup lines, very few brands actually glorify the brown woman.
Growing up as young women, we were taught to believe that brown wasn’t beautiful. We were taught to believe that almond shaped eyes were better than hooded eyes. We were taught to believe that thin was better than thick and straight hair was more beautiful than curly hair. Young women are taught to believe in all these standards of beauty and in reality...there is true no standard of beauty.
But the lack of the diversity changes now….Welcome to Mocha Girl Beauty.
It’s so apparent in beauty magazines, articles, and beauty brands that there is a lack of diversity in the beauty industry.
Everywhere you look, from advertisements on the highway to foundation colors, most of the time you find yourself looking at a light-skinned, thin framed, blue-eyed model.
The beauty industry has standardized beauty as being a size 2 white woman with long, straight hair.
There have been countless times where the beauty industry has left us out of the equation and left us to feel completely isolated. Leaving us to question our own self-worth and beauty.
That is what makes Mocha Girl Beauty different, we represent you. Every photo shoot, product review, are all in mind for you. We aim to celebrate the brown woman and dispel the urban legend that the color brown isn’t beautiful. Everything on this site is curated and devoted to you.
Mocha Girl Beauty was created to celebrate the colored and multicultural beauties! We are here to provide a platform for women of color to comfortably speak out on issues of diversity in the beauty industry as well as share our favorite beauty products with our mocha sisters. We are here to share stories about what it was like growing up as little girls with these Western standards of beauty and how we are now challenging those norms.
We are obsessed with highlighting the brown woman and we’re here to celebrate the unsung beauty of multicultural women.