The 32 Cruelty-Free Brands to Try
Ethical, economical, and fabulous? Surrounded by the temptations of beauty brands, it can be hard to spot the little green logo or pair of pink bunny ears on the package of every product.
But, what does cruelty-free mean in the first place? It means that a product and its ingredients weren't tested on animals.
Luckily we did the research for you, and compiled some of our favorite brands that go the extra step in what they have to offer! If you’re looking for great skincare or want to get on the vegan beauty scene, give these a try.
Don’t worry if a brand you love isn’t on the list below! Apps like Bunny Free or Cruelty-Free give you easy access to finding out if a product follows these standards. Or if we missed one, make sure you leave your favorite brand in the comment section!
Vegan and Cruelty-Free
Skone Cosmetics: This brand not only celebrates the beauty in everyone, but puts love and care into each of their products. Be a #SkoneGirl and check out some of their signature products like the Brow Wand eyebrow pencil!
ColourPop: A fan favorite since 2014, ColourPop takes pride in being “wallet friendly and bunny approved." From loose shadows to liquid lipsticks, definitely don’t forget about this brand!
Essence Makeup: This cruelty-free brand boasts quality products and an affordable range in prices. If you are looking for a new nail color or eyeshadow palette for $5 or less, definitely give them a try!
Urban Decay: You’ll be excited to know that this beloved brand is also mindful in its ethics! You can feel guilt free as you grab one of their bright eyeshadows and stay-on liners.
Aesthetica Cosmetics: This up and coming brand proudly advertises its cruelty-free status with gorgeous sets of shadows as advertised by the looks on their IG!
NYX: NYX never disappoints with a wide range of products and great prices! Now you can be sure that they are also serving up some cruelty-free stuff as well.
L'Oreal: A big-time brand, L’Oreal is affiliated with a lot of other majors brands and has been on the cruelty-free list more recently. Whether you are buying a Maybelline or Essie product, you can feel safer about its creation.
Black Radiance: This gem of a brand promotes the tagline, “love your shade of beauty” and it's ethical as it is motivational! Grab some bright blue eyeshadows or some inexpensive color correctors while you can.
Glossier: A recent cult favorite, Glossier keeps it real with its aesthetic and ethical products. Fans love their iconic Boy Brow and many have fallen in love with their chemical sunscreen!
Looxi: Not all products are cruelty-free, but can be searched for on the site. Their eyeshadows and loose pigments are impressive with their shine as well as their $5 price range.
Lush: It’s no secret that Lush is vegan and cruelty-free! Their bath bombs and facemasks make you want to treat yo’ self 24/7. They also have a small makeup line too, if you’re curious in trying out foundations and blushes.
Stila: Recently cruelty-free, they are not shy to say that they have updated their policies! Buyers can be sure to appreciate the brand for their poppin’ eyeshadows and progress.
RealHer: The upcoming beauty brand is all about empowering the modern day diva in you with motivation written on every package. From eyeshadow palettes to bold lips, this cruelty-free and vegan brand is sure to steal your heart.
Too Faced: Their cute packaging is no front, as they are as sweet as they look. Their products are not tested on animals and a majority of them are vegan! According to Too Faced, their brushes are synthetic hairs and the Better Than Sex mascara alongside their Born This Way foundations are vegan.
Star Crushed Minerals: Best known for their glittery eye shimmers, this upcoming brand prides themselves on also being cruelty-free and vegan.
Fenty Beauty: You can breathe a sigh of relief now! The Fenty Beauty line is cruelty-free and promises fierceness. The entire line is not vegan, yet there is a range of products that are (and yes we mean the foundations and more!).
Pixi: This drugstore brand is famous for its glow tonic and subtle makeup products. Fortunately, they also took a cruelty-free pledge for how they test products! While not everything they make is vegan, they do provide a long list of the items that are.
Soap and Glory: Spot this brand with their vintage pink packaging and va-va-voom style. Like the name, they have great masks and lotions to hydrate your skin and even have a fun range of lip glosses! Check out your local drug store or Target for their products.
Ofra Cosmetics: A wide range of beautiful lip colors for all occasions and gorgeous highlighting palettes such as Feeling Myself can be found in this brand. A lesser-known makeup artist favorite, you’re sure to find something you love.
Lunatick Cosmetic Labs: For the vampy goth side of you, we are living for this brand’s eccentric take on makeup. With coffin shaped palettes and bullet shaped makeup cases, you’ll feel ready to take on the world with these fun products.
Shea Moisture: Shea Moisture is a popular drugstore brand that is famous for its face and body products. Their soaps can be used on the face to treat your skin problems and their scrubs are great for exfoliation. You can even choose from a collection of masks and moisturizers that are both great for your skin and smell great.
MILK: A very natural based makeup brand, they gained their fame with their new take on beauty. The eccentric nature of their aesthetic draws will make you want to stamp stars on your cheeks with their Tattoo Stamps!
Ilia Beauty: This high-quality brand prides itself on product transparency. If you’re looking for some multi-use products, this brand has a natural set of colors that can be used all over your face!
Elf: From brushes to face powders, you don’t have to feel guilty about the price or the animal testing! Any makeup lover knows the Elf beauty brand, and the list of products for this brand just continues to grow.
Milani: Beautiful highlighter palettes such as Stellar Lights and iconic rose blushes, you can wear a full face of Milani guilt free! They have a limited amount of shades for foundation and the prices are definitely a steal ranging under a $20 budget.
BH Cosmetics: A true favorite for brushes and palettes, BH Cosmetics is also loved for their cruelty-free and vegan stance. Whether it’s eyeshadow collections from beauty gurus or their prices, you can’t go wrong with this brand.
Tu’el: Skincare brand that was “created for every skin type, ethnicity, gender, and age.” You can select your skin type and browse through the various categories that address areas like dark spots or acne. They claim to have got all the goods for anyone wanting to replenish their skin!
The Ordinary: This brand has recently gained traction for their quality serums and treatments for reasonable prices! They even have a nice selection of makeup for those that prefer the more natural approach. Their simplistic bottles with straightforward labels appeal to the minimalist at heart and keep you going back for more bottles. They explain the purpose for all their products and even have a chart to guide you in how to layer and apply them.
Cruelty-Free, Not Vegan
Dr. Hauschka: Organic and natural skin care are proudly sold by this brand that created products based on medicine! With a history of promoting health, you can find a range of serums and treatments catered to your skin type. Their site is easy to navigate and discover what products are best for you.
Drunk Elephant: Drunk Elephant is on the higher end of skincare as their products are a bit more expensive. However, many rave about the effectiveness of their formulas and ingredients! If you’re willing to splurge, you can be sure to see the results.